About Us

It began in 2003 with us, two New Zealanders, Greg Hanton and Helen McMurtrie, starting a small online accounting firm in London, UK. With degrees in chemistry, art theory, chemical engineering, and marine studies between us, starting an online accountancy practice made perfect sense and the target market was freelancers, contractors, and small businesses. The accounting software was all cloud-based, and 100% developed in-house by us. It met with success, and after that came a second accountancy firm, and then we added a UK payroll company - both also operating in the cloud using software developed by us.

We are now based in Auckland, New Zealand, and are still closely involved in our UK firms. Simplifi is the next generation of our cloud accounting sofware that sees us packaging over a decade of experience in software, accountancy, and tax, into a cloud-based accounting software product that is 100% focussed on the needs of freelancers, contractors, and small businesses. We’re using the best people we have ever worked with to bring this software to life.

We have built Simplifi for the future by using open standards, common coding practices and frameworks, and EVERYTHING runs through our own API. This means we can easily connect Simplifi to other software products that run their own API such as card payment services, bank feeds, and advisory tools.

Simplifi-HQ Limited is a New Zealand owned and operated company. We're proud to sell a global product, and pride ourselves on top customer service.

We hope you get to enjoy it

Meet The Team

Greg Hanton
Founder, Simplifi-HQ Limited

Banana cake is OK, ginger slice is better, but carrot cake wins every time.

Helen McMurtrie
Founder, Simplifi-HQ Limited

Flat white: small, extra hot, double shot made with full fat milk and a freshly baked croissant.

Theo Gibbons
Head Developer

Candy bars, nuts, crackers, sports bars, and boiled eggs, along with a piece of salami, cheese and bread.

Candice Fourie
Operations Chief

Koeksisters served with a hot cup of Rooibos tea.

Clayton Maddock
Operations Chief

Something with lots of protein. Probably a nice thick slice of Beef Wellington.


Simplifi-HQ comes with the best support team ever to ensure your experience using our software makes you want to come back for more.

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